Our mission is to provide a place for the plus size woman a place to shop with comfort.  We are founded, developed and marketed by individuals who know what it is like to live as a full figure woman and we try to provide products that fit the curvy beauty of the full figured woman.  Our plus size offers and full figured links benefit woman who want to look beautiful, feel beautiful and be comfortable in the the apparel they wear.  Plus size apparel has long been hard to find for the different plus size body types and we hope to encompass as many if not all the different plus size shapes and sizes so we can provide the best plus size fashion online.